Dimensions of Racism in Advertising

Dimensions of Racism in Advertising
Author :
Publisher : Peter Lang Incorporated, International Academic Publishers
Total Pages : 0
Release :
ISBN-10 : 1433115484
ISBN-13 : 9781433115486
Rating : 4/5 (84 Downloads)

Book Synopsis Dimensions of Racism in Advertising by : Edward Lama Wonkeryor

Download or read book Dimensions of Racism in Advertising written by Edward Lama Wonkeryor and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.


Dimensions of Racism in Advertising Related Books

Dimensions of Racism in Advertising
Language: en
Pages: 0
Authors: Edward Lama Wonkeryor
Categories: Advertising
Type: BOOK - Published: 2015 - Publisher: Peter Lang Incorporated, International Academic Publishers

DOWNLOAD EBOOK

Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multic
Colonial Advertising & Commodity Racism
Language: en
Pages: 218
Authors: Wulf D. Hund
Categories: Social Science
Type: BOOK - Published: 2013 - Publisher: LIT Verlag Münster

DOWNLOAD EBOOK

Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimin
Racism in America
Language: en
Pages: 238
Authors: Steven L. Foy
Categories: Social Science
Type: BOOK - Published: 2020-02-24 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This book explains how race, once a differentiating factor, became a major basis for stratification in the United States that pervaded scientific thought, relig
Madison Avenue and the Color Line
Language: en
Pages: 332
Authors: Jason Chambers
Categories: Business & Economics
Type: BOOK - Published: 2009-05-22 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color
Advertising Empire
Language: en
Pages: 438
Authors: David Ciarlo
Categories: History
Type: BOOK - Published: 2011-01-03 - Publisher: Harvard University Press

DOWNLOAD EBOOK

At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the m