Disaster in Dearborn
Author | : Thomas E. Bonsall |
Publisher | : Stanford University Press |
Total Pages | : 252 |
Release | : 2002 |
ISBN-10 | : 0804746540 |
ISBN-13 | : 9780804746540 |
Rating | : 4/5 (40 Downloads) |
Download or read book Disaster in Dearborn written by Thomas E. Bonsall and published by Stanford University Press. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.