Diversity in European Marketing

Diversity in European Marketing
Author :
Publisher : Springer Science & Business Media
Total Pages : 268
Release :
ISBN-10 : 9783834969767
ISBN-13 : 3834969761
Rating : 4/5 (67 Downloads)

Book Synopsis Diversity in European Marketing by : Thomas Rudolph

Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.


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