Download or read book Driving Innovation and Business Success in the Digital Economy written by Oncioiu, Ionica and published by IGI Global. This book was released on 2016-12-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital market opportunities. Driving Innovation and Business Success in the Digital Economy is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is ideally designed for researchers, professionals and students seeking current research on the complex scope of the new economy.