E-Commerce 2014
Author | : Kenneth C. Laudon |
Publisher | : Pearson Higher Ed |
Total Pages | : 908 |
Release | : 2016-02-23 |
ISBN-10 | : 9780133401929 |
ISBN-13 | : 0133401928 |
Rating | : 4/5 (29 Downloads) |
Download or read book E-Commerce 2014 written by Kenneth C. Laudon and published by Pearson Higher Ed. This book was released on 2016-02-23 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.