Download or read book Effectuation written by Sarasvathy, Saras D. and published by Edward Elgar Publishing. This book was released on 2022-01-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bestselling Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.