Download or read book EMarketing EXcellence written by Dave Chaffey and published by Routledge. This book was released on 2008 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.