Download or read book Empire de L'éphémère written by Gilles Lipovetsky and published by Princeton University Press. This book was released on 2002-07-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text draws on the history of fashion to demonstrate that the modern cult of appearance and superficiality actually serves the common good. It argues that mass produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated society.