Download or read book Encyclopedia of Semiotics written by Paul Bouissac and published by New York : Oxford University Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three hundred entries by leading scholars in a variety of fields--from anthropology and literary theory to linguistics and philosophy--survey the study of signs and symbols in human culture in this new work. The articles cover key concepts, theories, theorists, schools, and issues in communications, cognition, and cultural theory. From introductions to Barthes and Bakhtin to analyses of gossip and myth, this is a valuable reference for students and scholars.