Download or read book Enlisting Masculinity written by Melissa T. Brown and published by OUP USA. This book was released on 2012-02-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.