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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
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This book explores how business organizations incorporate socially responsible approaches into their diverse functional strategies, decisions, and practices. It
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This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together r
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A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec