European Consumers in the Digital Era

European Consumers in the Digital Era
Author :
Publisher : Taylor & Francis
Total Pages : 204
Release :
ISBN-10 : 9781000756074
ISBN-13 : 1000756076
Rating : 4/5 (74 Downloads)

Book Synopsis European Consumers in the Digital Era by : Małgorzata Bartosik-Purgat

Download or read book European Consumers in the Digital Era written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2022-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.


European Consumers in the Digital Era Related Books

European Consumers in the Digital Era
Language: en
Pages: 204
Authors: Małgorzata Bartosik-Purgat
Categories: Business & Economics
Type: BOOK - Published: 2022-10-18 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depen
European Consumers in the Digital Era
Language: en
Pages: 0
Authors: Małgorzata Bartosik-Purgat
Categories: Business & Economics
Type: BOOK - Published: 2022-10 - Publisher: Routledge

DOWNLOAD EBOOK

"Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depe
EU Internet Law
Language: en
Pages: 433
Authors: Tatiana-Eleni Synodinou
Categories: Law
Type: BOOK - Published: 2017-11-09 - Publisher: Springer

DOWNLOAD EBOOK

This book provides an overview of recent and future legal developments concerning the digital era, to examine the extent to which law has or will further evolve
EU Internet Law in the Digital Era
Language: en
Pages: 402
Authors: Tatiana-Eleni Synodinou
Categories: Law
Type: BOOK - Published: 2019-10-18 - Publisher: Springer Nature

DOWNLOAD EBOOK

The book provides a detailed overview and analysis of important EU Internet regulatory challenges currently found in various key fields of law directly linked t
The Transformation of Consumer Law and Policy in Europe
Language: en
Pages: 397
Authors: Hans-W Micklitz
Categories: Law
Type: BOOK - Published: 2023-12-14 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tr