Download or read book Flying High in a Competitive Industry written by Loizos Heracleous and published by McGraw-Hill. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?