Framework For Marketing Management A Global Edition
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a co
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Type: BOOK - Published: 2016 - Publisher: Prentice Hall
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor