Framing Farming: Communication Strategies for Animal Rights

Framing Farming: Communication Strategies for Animal Rights
Author :
Publisher : Rodopi
Total Pages : 290
Release :
ISBN-10 : 9789401211741
ISBN-13 : 9401211744
Rating : 4/5 (41 Downloads)

Book Synopsis Framing Farming: Communication Strategies for Animal Rights by : Carrie P. Freeman

Download or read book Framing Farming: Communication Strategies for Animal Rights written by Carrie P. Freeman and published by Rodopi. This book was released on 2016-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition "for going the extra mile to produce books of excellence in every aspect." The book was originally published by Rodopi and acquired by Brill in January 2014. To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals? Contributing to a classic social movement framing debate, Freeman examines the animal rights movement’s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, “ideological authenticity,” to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing “go veg” messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people “it’s not fair to farm anyone”. Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices – such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism? Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources.


Framing Farming: Communication Strategies for Animal Rights Related Books

Framing Farming: Communication Strategies for Animal Rights
Language: en
Pages: 290
Authors: Carrie P. Freeman
Categories: Nature
Type: BOOK - Published: 2016-04-26 - Publisher: Rodopi

DOWNLOAD EBOOK

Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independ
Meatsplaining
Language: en
Pages: 244
Authors: Jason Hannan
Categories: Nature
Type: BOOK - Published: 2020-10-01 - Publisher: Sydney University Press

DOWNLOAD EBOOK

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct
The Human Animal Earthling Identity
Language: en
Pages: 288
Authors: Carrie P. Freeman
Categories: Nature
Type: BOOK - Published: 2020-12-01 - Publisher: University of Georgia Press

DOWNLOAD EBOOK

With The Human Animal Earthling Identity Carrie P. Freeman asks us to reconsider the devastating division we have created between the human and animal condition
The Farm Animal Movement
Language: en
Pages: 284
Authors: Jeff Thomas
Categories: Nature
Type: BOOK - Published: 2023-12-05 - Publisher: Lantern Books

DOWNLOAD EBOOK

America is undergoing an ethical revolution involving the industrial treatment of farm animals. This book tells its stories from midwestern slaughterhouses to t
Farmed Animals on Film
Language: en
Pages: 243
Authors: Stephen Marcus Finn
Categories: Medical
Type: BOOK - Published: 2023-03-03 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book aims to show how film can increase awareness of the plight of farmed animals without exploiting them. Much has been written on the rights of animals,