From Chinese Brand Culture to Global Brands
| Author | : W. Zhiyan |
| Publisher | : Springer |
| Total Pages | : 187 |
| Release | : 2013-10-08 |
| ISBN-10 | : 9781137276353 |
| ISBN-13 | : 1137276355 |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.