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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Language: en
Pages: 388
Authors: Meier, Andreas
Categories: Computers
Type: BOOK - Published: 2012-01-31 - Publisher: IGI Global

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"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
Fuzzy Methods for Customer Relationship Management and Marketing
Language: en
Pages:
Authors: Andreas Meier
Categories:
Type: BOOK - Published: 2012 - Publisher:

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"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
Fuzzy Classification of Online Customers
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Authors: Nicolas Werro
Categories: Business & Economics
Type: BOOK - Published: 2015-02-26 - Publisher: Springer

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This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship
Inductive Fuzzy Classification in Marketing Analytics
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Authors: Michael Kaufmann
Categories: Business & Economics
Type: BOOK - Published: 2014-06-04 - Publisher: Springer

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To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates
Intelligent Techniques in Engineering Management
Language: en
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This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of in