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Gender & Utopia in Advertising
Language: en
Pages: 192
Authors: Luigi Manca
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Syracuse University Press

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This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gende
Utopian Images and Narratives in Advertising
Language: en
Pages: 297
Authors: Luigi Daniele Manca
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Lexington Books

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The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look i
Current Research on Gender Issues in Advertising
Language: en
Pages: 188
Authors: Yorgos Zotos
Categories: Business & Economics
Type: BOOK - Published: 2018-12-14 - Publisher: Routledge

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Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describi
Learning to Sell Sex(ism)
Language: en
Pages: 221
Authors: Aileen O'Driscoll
Categories: Social Science
Type: BOOK - Published: 2018-10-29 - Publisher: Springer

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This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to oth
Utopian Images and Narratives in Advertising
Language: en
Pages: 290
Authors:
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher:

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