Download or read book Green Marketing In Emerging Economies - An Indian Perspective written by Hindol Roy and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing has emerged as a new study both in the developed and developing world. Whereas it has found a strong footing and following in the developed world, the scenario has not been so encouraging in the developing economies. In this book effort has been made to find the scope for GREEN Marketing and GREEN Products in a developing economy with reference to India, in regard to actual consumers and general population, which reveal the actual scope for Green marketing in India, with special reference to Kolkata City. Effort was made to explore the buying perspective of respondents with respect to green products available in the market and also how green marketing is useful in generating awareness among consumers and what needs to be improved. Efforts were made to understand the current range of green products and customer loyalty to these products. The book brings out the importance of green marketing to the very customer to which it pertains to.