Download or read book Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes written by World Health Organization and published by World Health Organization. This book was released on 2023-11-16 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital environments are fast becoming the predominant source of exposure to promotion of breast-milk substitutes globally. Digital marketing amplifies the reach and power of advertising and other forms of promotion in digital environments, and exposure to digital marketing increases the purchase and use of breast-milk substitutes. In light of this evidence, the Seventy-fifth World Health Assembly requested that WHO develop guidance for Member States on regulatory measures aimed at restricting the digital marketing of breast-milk substitutes. This guidance applies to marketing of products within the scope of the Code as well as foods for infants and young children that are not breast-milk substitutes.