The Handbook of Marketing Research
| Author | : Rajiv Grover |
| Publisher | : SAGE |
| Total Pages | : 721 |
| Release | : 2006-06-23 |
| ISBN-10 | : 9781412909976 |
| ISBN-13 | : 141290997X |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.