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The Handbook Of Marketing Research

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The Handbook of Marketing Research

The Handbook of Marketing Research
Author :
Publisher : SAGE
Total Pages : 726
Release :
ISBN-10 : 141290997X
ISBN-13 : 9781412909976
Rating : 4/5 (7X Downloads)
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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.


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CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicator