Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Author :
Publisher : IGI Global
Total Pages : 768
Release :
ISBN-10 : 9781605667935
ISBN-13 : 1605667935
Rating : 4/5 (35 Downloads)

Book Synopsis Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by : Eastin, Matthew S.

Download or read book Handbook of Research on Digital Media and Advertising: User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.


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