Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Author :
Publisher : IGI Global
Total Pages : 535
Release :
ISBN-10 : 9781522520856
ISBN-13 : 1522520856
Rating : 4/5 (56 Downloads)

Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.


Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry Related Books

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Language: en
Pages: 535
Authors: Rozenes, Shai
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between cu
Emerging Technologies and Digital Transformation in the Manufacturing Industry
Language: en
Pages: 311
Authors: Ortiz-Rodriguez, Fernando
Categories: Business & Economics
Type: BOOK - Published: 2023-09-07 - Publisher: IGI Global

DOWNLOAD EBOOK

Emerging Technologies and Digital Transformation in the Manufacturing Industry offers a comprehensive solution to the pressing challenges faced by the manufactu
Corporate Standardization Management and Innovation
Language: en
Pages: 384
Authors: Jakobs, Kai
Categories: Business & Economics
Type: BOOK - Published: 2019-04-30 - Publisher: IGI Global

DOWNLOAD EBOOK

Standardization is no longer a technical activity. Rather, most large firms as well as policymakers and many other public sector entities have realized the econ
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1755
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities
Language: en
Pages: 241
Authors: Paraskou, Anastasia
Categories: Business & Economics
Type: BOOK - Published: 2017-11-30 - Publisher: IGI Global

DOWNLOAD EBOOK

Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencin