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Health Communication and Mass Media
Language: en
Pages: 466
Authors: Dr Benjamin R Bates
Categories: Business & Economics
Type: BOOK - Published: 2013-07-28 - Publisher: Gower Publishing, Ltd.

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Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapt
The Power of the Media in Health Communication
Language: en
Pages: 232
Authors: Valentina Marinescu
Categories: Medical
Type: BOOK - Published: 2016-04-20 - Publisher: Routledge

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Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models fo
Mass Communication and Public Health
Language: en
Pages: 204
Authors: Charles K. Atkin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1990-08 - Publisher: SAGE

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This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.
Health Communication in the New Media Landscape
Language: en
Pages: 495
Authors: Jerry C. Parker, PhD
Categories: Medical
Type: BOOK - Published: 2008-10-20 - Publisher: Springer Publishing Company

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"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is use
Health Communication
Language: en
Pages: 272
Authors: Belinda Lewis
Categories: Medical
Type: BOOK - Published: 2014-12-02 - Publisher: Bloomsbury Publishing

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This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduct