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How Customers Buy...& Why They Don’t
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Pages: 301
Authors: Martyn R. Lewis
Categories: Business & Economics
Type: BOOK - Published: 2018-08-15 - Publisher: Radius Book Group

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Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers ac
Why People Buy Things They Don't Need
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Authors: Pamela N. Danziger
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Paramount Market Publishing

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Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she h
Why People Don't Buy Things
Language: en
Pages: 208
Authors: Harry Washburn
Categories: Business & Economics
Type: BOOK - Published: 2000-01-07 - Publisher: Basic Books

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Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought proces
Why People (Don’t) Buy
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Authors: Amitav Chakravarti
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which a
The Brain Audit
Language: en
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Authors: Sean D'Souza
Categories: Business & Economics
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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer