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How Customers Think

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How Customers Think

How Customers Think
Author :
Publisher : Harvard Business Press
Total Pages : 356
Release :
ISBN-10 : 1578518261
ISBN-13 : 9781578518265
Rating : 4/5 (61 Downloads)
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Book Synopsis How Customers Think by : Gerald Zaltman

Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.


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Despite the time and money spent on market research, 60% to 80% of new offerings fail.
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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant cl
How Doctors Think
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On average, a physician will interrupt a patient describing her symptoms within eighteen seconds. In that short time, many doctors decide on the likely diagnosi