Download or read book How to Create Interest-evoking, Sales-inducing, Non-irritating Advertising written by Walter Weir and published by Psychology Press. This book was released on 1993 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how to create interest-evoking, sales-inducing, non-irritating advertising for all advertising media, from national advertising in newspapers, magazines, radio, television, and billboards, to point-of-sale material and brochures.