How to Run a Successful Design Business
Author | : Shan Preddy |
Publisher | : Routledge |
Total Pages | : 466 |
Release | : 2017-05-15 |
ISBN-10 | : 9781351929981 |
ISBN-13 | : 1351929984 |
Rating | : 4/5 (81 Downloads) |
Download or read book How to Run a Successful Design Business written by Shan Preddy and published by Routledge. This book was released on 2017-05-15 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.