IEG Directory of Sponsorship Marketing

IEG Directory of Sponsorship Marketing
Author :
Publisher :
Total Pages : 564
Release :
ISBN-10 : IND:30000112855303
ISBN-13 :
Rating : 4/5 (03 Downloads)

Book Synopsis IEG Directory of Sponsorship Marketing by :

Download or read book IEG Directory of Sponsorship Marketing written by and published by . This book was released on 1994 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and