Information Processing Research in Advertising

Information Processing Research in Advertising
Author :
Publisher : Lawrence Erlbaum Associates
Total Pages : 344
Release :
ISBN-10 : STANFORD:36105039557769
ISBN-13 :
Rating : 4/5 (69 Downloads)

Book Synopsis Information Processing Research in Advertising by : Richard Jackson Harris

Download or read book Information Processing Research in Advertising written by Richard Jackson Harris and published by Lawrence Erlbaum Associates. This book was released on 1983 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Information Processing Research in Advertising Related Books

Information Processing Research in Advertising
Language: en
Pages: 344
Authors: Richard Jackson Harris
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: Lawrence Erlbaum Associates

DOWNLOAD EBOOK

Innovations in Digital Branding and Content Marketing
Language: en
Pages: 311
Authors: Das, Subhankar
Categories: Business & Economics
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global

DOWNLOAD EBOOK

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A
Advertising Exposure, Memory and Choice
Language: en
Pages: 359
Authors: Andrew A. Mitchell
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

DOWNLOAD EBOOK

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the medi
An Information Processing Theory of Consumer Choice
Language: en
Pages: 424
Authors: James R. Bettman
Categories: Business & Economics
Type: BOOK - Published: 1979 - Publisher: Addison Wesley Publishing Company

DOWNLOAD EBOOK

Rwanda
Language: en
Pages: 102
Authors:
Categories: Balance of payments
Type: BOOK - Published: 2005 - Publisher: International Monetary Fund

DOWNLOAD EBOOK