Download or read book Innovation in Commoditized Service Industries written by Maximilian Rothkopf and published by LIT Verlag Münster. This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.