Innovation Management And New Product Development
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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemp
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Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen
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Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc
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Pages: 446
Type: BOOK - Published: 2002 - Publisher: Financial Times/Prentice Hall
INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. T