Download or read book Intangible Assets and Value Creation written by Juergen H. Daum and published by John Wiley & Sons. This book was released on 2003-07-11 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.