International Marketing: Winning in the New Global Economy (First Edition)

International Marketing: Winning in the New Global Economy (First Edition)
Author :
Publisher : Cognella Academic Publishing
Total Pages :
Release :
ISBN-10 : 1516597524
ISBN-13 : 9781516597529
Rating : 4/5 (24 Downloads)

Book Synopsis International Marketing: Winning in the New Global Economy (First Edition) by : Christopher L. Myers

Download or read book International Marketing: Winning in the New Global Economy (First Edition) written by Christopher L. Myers and published by Cognella Academic Publishing. This book was released on 2018-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle