Internationalization of Sport Events Through Branding Opportunities

Internationalization of Sport Events Through Branding Opportunities
Author :
Publisher : IGI Global
Total Pages : 418
Release :
ISBN-10 : 9798369340394
ISBN-13 :
Rating : 4/5 (94 Downloads)

Book Synopsis Internationalization of Sport Events Through Branding Opportunities by : Singh Rai, Jaskirat

Download or read book Internationalization of Sport Events Through Branding Opportunities written by Singh Rai, Jaskirat and published by IGI Global. This book was released on 2024-10-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.


Internationalization of Sport Events Through Branding Opportunities Related Books

Internationalization of Sport Events Through Branding Opportunities
Language: en
Pages: 418
Authors: Singh Rai, Jaskirat
Categories: Business & Economics
Type: BOOK - Published: 2024-10-23 - Publisher: IGI Global

DOWNLOAD EBOOK

Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share
Global Sport Marketing
Language: en
Pages: 210
Authors: Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2012-06-14 - Publisher: Routledge

DOWNLOAD EBOOK

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat
Advanced Perspectives on Global Industry Transitions and Business Opportunities
Language: en
Pages: 352
Authors: Saruchera, Fanny
Categories: Business & Economics
Type: BOOK - Published: 2021-03-18 - Publisher: IGI Global

DOWNLOAD EBOOK

As more companies shift their operations between countries to take advantage of lower costs and greater profit, the global market continues to change rapidly, r
International Sport Management
Language: en
Pages: 457
Authors: Eric MacIntosh
Categories: Business & Economics
Type: BOOK - Published: 2019-03-05 - Publisher: Human Kinetics

DOWNLOAD EBOOK

International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of m
Global Sport Marketing
Language: en
Pages: 210
Authors: Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

DOWNLOAD EBOOK

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat