Download or read book Introduction to Algorithmic Marketing written by Ilya Katsov and published by . This book was released on 2017-12-02 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.