Introduction to Marketing Concepts

Introduction to Marketing Concepts
Author :
Publisher : Routledge
Total Pages : 296
Release :
ISBN-10 : 9781136392269
ISBN-13 : 1136392262
Rating : 4/5 (69 Downloads)

Book Synopsis Introduction to Marketing Concepts by : Graeme Drummond

Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.


Introduction to Marketing Concepts Related Books

Introduction to Marketing Concepts
Language: en
Pages: 296
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge

DOWNLOAD EBOOK

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with tim
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Introducing Marketing
Language: en
Pages: 294
Authors: John Burnett
Categories: Business & Economics
Type: BOOK - Published: 2018-07-11 - Publisher: State University of New York Oer Services

DOWNLOAD EBOOK

"Integrated Marketing" boxes illustrate how companies apply principles.
Introduction to Marketing
Language: en
Pages: 348
Authors: Johan Botha
Categories: Business & Economics
Type: BOOK - Published: 2005-09 - Publisher: Juta and Company Ltd

DOWNLOAD EBOOK

With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec
Fundamentals of Marketing Concepts
Language: en
Pages: 239
Authors: Dr.M.Suresh
Categories: Business & Economics
Type: BOOK - Published: 2024-06-06 - Publisher: Leilani Katie Publication

DOWNLOAD EBOOK

Dr.M.Suresh, Assistant Professor & Research Supervisor, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu,