Download or read book Invisible Colors written by John C. Welchman and published by Yale University Press. This book was released on 1997-01-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of his sparkling aphorisms on the end of 'optical' art, Marcel Duchamp suggested that the title of an artwork was an 'invisible color'. John Welchman now offers the first critical history of how and why modern artworks receive their titles. He shows that titles were seldom produced and can rarely be understood outside of the institutional parameters that made them visible - exhibitions, criticism, catalogues, and even national politics.