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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
Kellogg on Marketing
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Authors: Dawn Iacobucci
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Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing
Kellogg on Branding
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Authors: Alice M. Tybout
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
KELLOGG ON INTEGRATED MARKETING
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Market_Desc: · Practicing Marketing Managers· Academics· Students Special Features: · Top-notch marketing advice from the renowned Kellogg Graduate School o
Kellogg on Branding in a Hyper-Connected World
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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran