Key Marketing Metrics 2e ePub eBook

Key Marketing Metrics 2e ePub eBook
Author :
Publisher : Pearson UK
Total Pages : 434
Release :
ISBN-10 : 9781292212494
ISBN-13 : 1292212497
Rating : 4/5 (94 Downloads)

Book Synopsis Key Marketing Metrics 2e ePub eBook by : Paul Farris

Download or read book Key Marketing Metrics 2e ePub eBook written by Paul Farris and published by Pearson UK. This book was released on 2017-10-03 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”


Key Marketing Metrics 2e ePub eBook Related Books

Key Marketing Metrics 2e ePub eBook
Language: en
Pages: 434
Authors: Paul Farris
Categories: Business & Economics
Type: BOOK - Published: 2017-10-03 - Publisher: Pearson UK

DOWNLOAD EBOOK

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Wes
Applied Marketing
Language: en
Pages: 386
Authors: Rochelle Grayson
Categories:
Type: BOOK - Published: 2021-06-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizatio
Integrated Marketing Communication
Language: en
Pages: 289
Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

DOWNLOAD EBOOK

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Product-Led Growth
Language: en
Pages: 276
Authors: Bush Wes
Categories: Business & Economics
Type: BOOK - Published: 2019-05 - Publisher:

DOWNLOAD EBOOK

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and t
Customer Relationship Management
Language: en
Pages: 422
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2018-05-15 - Publisher: Springer

DOWNLOAD EBOOK

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai