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Kids As Customers

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Kids as Customers

Kids as Customers
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 0669276278
ISBN-13 : 9780669276275
Rating : 4/5 (78 Downloads)
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Book Synopsis Kids as Customers by : James U. McNeal

Download or read book Kids as Customers written by James U. McNeal and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for companies marketing to four-to twelve-year-olds.


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Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and ot