Download or read book Lecture Notes on Editorial Writing written by Apuke Destiny Oberiri and published by . This book was released on 2016-08-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecture Notes from the year 2016 in the subject Communications - Journalism, Journalism Professions, course: MAS 207, language: English, abstract: It is quite acceptable that journalists and mass communicators primarily have the responsibility of informing, educating and entertaining members of the society. As an institution, the mass media could set agenda, preserve cultural heritage, as well as confer status on individuals or institutions in the society. To achieve these, however, different approaches, such as news reporting, features writing, news analysis, editorial writing and news commentaries, could be employed by journalists. This lecture explores editorial writing with particular emphasis on its meaning, history, characteristics and nature. At the end of this unit, you should be able to: - Define what an Editorial is; - Know the history of Editorials; - Explain the characteristics of Editorials; - Describe the nature of Editorials