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Leveraging Consumer Behavior and Psychology in the Digital Economy
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With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
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The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers a
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Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches