Download or read book Marketing Literature written by C. Squires and published by Springer. This book was released on 2007-10-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.