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Loyalty Management
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Authors: Cristina Ziliani
Categories: Business & Economics
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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon P
Loyalty Management in the Airline Industry
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Authors: Ben Beiske
Categories: Business & Economics
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Inhaltsangabe:Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show t
Loyalty Programs
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Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of
Creating Customer Loyalty
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Authors: Chris Daffy
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Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented custome
Siebel Loyalty Management
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