Download or read book Luxury, Lies and Marketing written by M. Sicard and published by Springer. This book was released on 2013-12-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy