Making and Selling Culture

Making and Selling Culture
Author :
Publisher : Wesleyan University Press
Total Pages : 284
Release :
ISBN-10 : 0819553018
ISBN-13 : 9780819553010
Rating : 4/5 (18 Downloads)

Book Synopsis Making and Selling Culture by : Richard Ohmann

Download or read book Making and Selling Culture written by Richard Ohmann and published by Wesleyan University Press. This book was released on 1996-11-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."


Making and Selling Culture Related Books

Making and Selling Culture
Language: en
Pages: 284
Authors: Richard Ohmann
Categories: Business & Economics
Type: BOOK - Published: 1996-11-25 - Publisher: Wesleyan University Press

DOWNLOAD EBOOK

An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.
Selling Culture
Language: en
Pages: 432
Authors: Richard Malin Ohmann
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Verso

DOWNLOAD EBOOK

Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, an
High Performance Selling
Language: en
Pages: 426
Authors: Anthony S Chaine
Categories:
Type: BOOK - Published: 2019-12-03 - Publisher:

DOWNLOAD EBOOK

Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the s
Creating a Mentoring Culture
Language: en
Pages: 336
Authors: Lois J. Zachary
Categories: Business & Economics
Type: BOOK - Published: 2011-03-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to cont
Culture Crossing
Language: en
Pages: 209
Authors: Michael Landers
Categories: Business & Economics
Type: BOOK - Published: 2017-01-09 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, puttin