Making Shift Happen

Making Shift Happen
Author :
Publisher : New Society Publishers
Total Pages : 560
Release :
ISBN-10 : 9781771423373
ISBN-13 : 1771423374
Rating : 4/5 (73 Downloads)

Book Synopsis Making Shift Happen by : Nya Van Leuvan

Download or read book Making Shift Happen written by Nya Van Leuvan and published by New Society Publishers. This book was released on 2022-01-11 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature


Making Shift Happen Related Books

Making Shift Happen
Language: en
Pages: 560
Authors: Nya Van Leuvan
Categories: Political Science
Type: BOOK - Published: 2022-01-11 - Publisher: New Society Publishers

DOWNLOAD EBOOK

Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author
Making Shift Happen
Language: en
Pages: 546
Authors: Nya Van Leuvan
Categories: Political Science
Type: BOOK - Published: 2022-01-11 - Publisher: New Society Publishers

DOWNLOAD EBOOK

The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, dura
Shift Happens!
Language: en
Pages: 290
Authors: Robert Holden, Ph.D.
Categories: Self-Help
Type: BOOK - Published: 2011-09-01 - Publisher: Hay House, Inc

DOWNLOAD EBOOK

When you change your life, your life changes! Two caterpillars were crawling along a tree branch one day when a butterfly flew overhead. One caterpillar said to
Make Shift Happen
Language: en
Pages: 0
Authors: Dean Dwyer
Categories: Health & Fitness
Type: BOOK - Published: 2012-05-10 - Publisher: Victory Belt Publishing

DOWNLOAD EBOOK

Being vegetarian for nineteen years and working out intensely four to five days per week was supposed to yield results. However, the "bagel" of fat that Dean Dw
Switch
Language: en
Pages: 322
Authors: Chip Heath
Categories: Business & Economics
Type: BOOK - Published: 2010-02-16 - Publisher: Crown Currency

DOWNLOAD EBOOK

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our b