Download or read book Management of Electronic and Digital Media written by Alan B. Albarran and published by Cengage Learning. This book was released on 2011-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.